My local ASDA (Walmart UK) grocery store just put up a fairly substantial Nexus 7 POP display…at the front door, next to the place where people who didn’t travel by car tie up their pets and wait for taxis. For all I know there’s a second one at the door that leads to the parking lot.
Just to be clear, this is a grocery store. Sure, they have an aisle or two that sells toasters, light bulbs, cheap paperbacks and school supplies, but a good 80% of the store is food (…well ok, 50% food, 30% liquor).
There’s always been a small counter selling cheap-ish mobile phones and SIM cards, but it’s not exactly a feature of the store. I’ve seen far more people hovering in front of the fruit or shampoo aisle than i’ve ever see at the phone counter.
So maybe this is just a trial. Or a back-to-school promo. I’m not sure, but it reminds me of that cheeky Volkswagon Golf commercial that’s currently playing in the UK…
…a woman browsing a farmer’s market stops at a fruit stall and asks for four lovely apples.
“Anything else?” asks the salesman.
She pauses just a moment, peers down at her list, then asks if he still has any of those lovely Golfs.
The salesman looks around briefly (as if trying to recall just exactly where he might have put them) then he points at a Golf precariously balanced on the table next to a crate of oranges.
“£1500 off the deposit” he says “would you like just the one?”
Suggesting you might buy a car on impulse is certainly cheeky.
Suggesting you might do the same with a cute, well built, eco-system-rich sub-£200 tablet is however starting to feel plausible.
As prices continue to drop (and we’re pretty sure they will) it may well make sense to routinely (!) sell tablets next to fruit, toys and jeans…or simply give them away as accessories to something of higher value.