What makes people personalize? At what point does personalization overwhelm the item being personalized? (Real person BTW —I wish I had my camera

• Description: Male, 20-something
• Occupation: design student
• Location: Spotted talking on the phone, buying bubble-tea, Vancouver, Canada
• Device: N Gage QD (weight 143 grams with battery)
• Personalization: 15-20 assorted charms (weight of keitai strap—easily 5 times that of the device)

I wonder—does he play games on his N Gage? Does the sheer weight overwhelm the device to the point that playing games is no longer fun? Maybe playing games wasn’t the point?