How long does it take for a device model to disappear off the shelves? Clearly, it takes quite some time.
Last Christmas I watched an older lady buy three Samsung Tocco Lites at about £49 a piece. Given the cost and the time of the year, these may have been stocking stuffers for her grand children.
So in other words, to the layman, it was (and still remains) a smartphone.
To be honest, by now I expected the Tocco to be history given the sheer number of £50-ish smartphones available at the moment (most of them running Android). And yet here it is again for Christmas 2011, this time for £39.95 (£10.50/mth on contract) sitting proudly side by side with the iPhone 4S, Galaxy Nexus and Galaxy SII.
In fact, I still see Toccos on the street on a regular basis. Developers (designers, product managers…) often assume an old phone must in fact be an “old” phone…just about to be replaced, when in fact, an old phone may be brand new to the person who just unwrapped it at Christmas.
Don’t presume that just because it’s old people won’t buy it.