Keitai

An interesting parallel to my recent post and speculations on the entry level phone market and Nokia market-share in Thailand.

This report from India…

• Nokia currently has 38 models available on the retail shelf, of which around 13-25 can be categorised into the low-end segment
• This segment has a product at every Rs 200-400 price point beginning from sub-Rs 2,000 (about $40)
• Other companies have only a few models placed at entry level
• Margins in the low-end segment are around 6-8%
• 30% of Nokia’s demand comes from rural and semi-urban India
• 70% of the models sold in rural and semi-urban markets are low-end

According to the Times, Nokia sold a little over 4 lakh (1 lakh=100,000) phones on October 19th—exceeding previous records for sales on Chinese New Year!

(via Economic Times India and Mobile Pundit)