Here’s a revolutionary idea. What if all sites were lightweight?
Seriously. Wouldn’t the world be a much better place?
Oh but sorry, I forgot. Users want interactivity. (We know this because…well, just because).
I’m in Bangkok, in a nice hotel, on a Mac, trying to browse the Camper web site using somewhat lethargic wi-fi.
The site is—I have no doubt—award winning. I’m sure it will show up on the pages of .NET mag any moment because the gorgeous “Take Camper shoes for a walk” concept was developed using HTML5 instead of Flash.
Never mind that it still has that all too familiar “Please wait” loading animation (by my estimate a 20-second wait just to load the swooshy, minimalist Jackson Pollocky home screen…but of course Camper’s personas didn’t include slow wi-fi).
All this wouldn’t be so bad if each shoe collection didn’t spawn yet another “Please wait” message, and yet another 20 second wait before i’ve even seen the shoes (…but that’s what the awesome copywriting is for…a collection called Flexibility, Together or Cushioning must surely be worth the wait!)
Eventually it becomes unbearable. Where is a good mobile site when you need one?
The problem is, I really like Camper. I saw some nice shoes today at the mall and want to know if they’re available back home (because i’ve learned from experience that region-blocking also applies to shoes).
So I take the only sane option available to me. I download their PDF brochure.
It takes about 10 seconds.
The content is static, but it’s perfectly lovely (…possibly due to the fact that I can actually see the bloody content). And as a bonus, it’s incredibly portable…I can view it on any number of devices!
So congratulations to all of us. It’s 2012, HTML5 is awesome, and i’m surfing a PDF.
The zombie apocalypse can’t come soon enough. Nothing like a good plague to sort things out.